Sell Your Watch With Us

Best in Los Angeles

Sell Your Watch With Us

Ready to sell a luxury watch in Los Angeles? We buy Rolex, Patek Philippe, Audemars Piguet, Cartier, Omega and more — box and papers optional, non-running is fine. Free authentication, competitive offers and fast, secure payment. It's easy in three simple steps.

Luxury watches we buy in Los Angeles — a steel Rolex Submariner, an Audemars Piguet Royal Oak and a gold Rolex Daytona

Sell Quickly

An honest offer in about one business day, with direct payment straight to your bank account once the watch is verified.

Excellent Prices

We price the reference and the market, not the gold weight. A good watch is never quoted as scrap here.

We Make It Simple

No box? No papers? Not running? Still bring it. Quick quotes, simple drop-off or free shipping — we handle everything.

Send Your Images

Upload them straight into the form below — drag and drop up to 8 photos. No email, no back-and-forth.

The caseback of a Rolex Submariner under a 10x loupe during authentication

How to Sell Your Watch in Los Angeles

1

Contact Us

Send photos through our quick online quote form — the dial, the caseback, the clasp, and the box and card if you still have them. We'll email you a personalized offer within one business day, often much sooner.

2

Drop or Ship It

Choose FREE USPS shipping, FedEx home pick-up, or bring it to our Los Angeles store and watch the authentication happen in front of you — many sellers prefer that with a watch, and we understand why.

3

Get Paid

Once your watch is received and authenticated, we pay directly into your bank account — securely and quickly. Not happy with the final offer? We send the watch back.

Before You Sell

How Much Is My Watch Worth?

Two watches with the same name on the dial can be worth very different money. Here's what actually moves the number — and what doesn't move it as much as people think.

Box and papers help. Their absence doesn't disqualify you.

A "full set" — watch, boxes, warranty card, booklets, spare links — reliably brings more than a watch alone, and it's worth digging through the closet for. But most watches we buy arrive without any of it. No papers is normal, not a dealbreaker. Anyone who tells you the watch is now worthless is negotiating, not appraising.

The reference number decides more than the brand

"A Rolex" isn't a valuation — a Submariner, a Daytona and a Datejust are three different markets. The reference and serial are usually engraved between the lugs, under the bracelet, and on modern Rolex the serial is repeated on the rehaut, the inner ring around the dial. If you can't find it, don't force it off — just send photos and we'll identify it.

Aftermarket parts cost real money

Added diamonds, a custom dial or a replacement bezel almost always lower what a watch brings, even when they cost a fortune to fit — collectors pay for factory-original. We still buy modified watches; we just price them as modified, and we'll tell you plainly what the modification cost you.

Don't service it. Don't polish it.

A service before selling rarely returns what it costs, and polishing removes metal and softens the case lines — on vintage that's permanent damage to value. Non-running is fine; scratched is fine. Bring it exactly as it sits.

Best in Los Angeles

We Buy & Consign Luxury Watches

Consignment

Let us list your watch online and in-store at an agreed value. Our team handles photography, customer service and secure transactions — so you receive an excellent return with zero effort. Best for sought-after references worth waiting for the right buyer.

Direct Sell

Prefer a faster process? Sell your watch outright and receive a fair market quote within 24 hours, along with free pickup and quick payment. Best when certainty matters more than the last few percent.

Watch Brands We Buy

  • Rolex
  • Patek Philippe
  • Audemars Piguet
  • Cartier
  • Omega
  • Tudor
  • Vacheron Constantin
  • A. Lange & Söhne
  • Richard Mille
  • Jaeger-LeCoultre
  • IWC
  • Panerai
  • Breitling
  • Hublot
  • Chopard
  • Breguet
  • Grand Seiko
  • TAG Heuer
  • Longines
  • Montblanc

*Items found not to be authentic will be returned and incur a $150 fee for the costs incurred and shipping both ways.

What We Take

Watch Models We Buy

Rolex leads what people bring us, but it's far from all we buy. If your reference isn't listed, it doesn't mean we're not interested — send a photo and ask.

Rolex

Submariner, Daytona, GMT-Master II, Datejust, Day-Date, Explorer, Sea-Dweller, Yacht-Master, Oyster Perpetual, Air-King — steel, two-tone, gold and vintage.

Patek Philippe & AP

Nautilus, Aquanaut, Calatrava, Complications; Royal Oak and Royal Oak Offshore. The references where paperwork and originality matter most.

Cartier & Omega

Santos, Tank, Ballon Bleu, Panthère; Speedmaster, Seamaster, Constellation, De Ville — including quartz and ladies' models.

Tudor, IWC, JLC, Panerai

Black Bay and Pelagos; Portugieser and Pilot; Reverso and Master; Luminor and Radiomir. Strong, steady demand across all of them.

Vintage & Inherited

Pocket watches, dress watches from the 40s–70s, unusual dials, whole collections. Old and unfashionable is not the same as worthless.

Not Running? Still Bring It

Stopped, water-damaged, missing links, scratched crystal, no crown. Condition changes the number — it doesn't end the conversation.

Weigh It Up

Where's the Best Place to Sell a Watch?

We'd rather you knew the trade-offs than found out afterwards. Here's the honest version — including where we're not the right answer.

Specialist buyer

Fast, certain, fair. You get a real number in about a day and the money shortly after. You're not getting the absolute theoretical maximum — that's the price of certainty and of not doing the work yourself.

Auction

Can win on rare pieces. If you own something genuinely exceptional, auction may beat any dealer. But expect months, seller's commission, and no guarantee it sells at all. We'll say so if your watch belongs there.

eBay or Chrono24

Highest ceiling, all the risk. You handle photos, questions, fees, chargebacks and shipping something valuable to a stranger. Watches are among the most targeted categories for fraud. Some people do well. Many don't.

Pawn shop

Fastest, and usually the least. A pawn shop is built around a loan against collateral, not around knowing a Daytona from a Datejust. Convenient in an emergency, expensive the rest of the time.

Frequently Asked Questions

Can I sell my watch without the original box and papers?

Yes — most watches we buy come without them. A full set brings more, so it's worth checking the closet, but the watch itself is what we're buying. Anyone telling you it's worthless without papers is negotiating, not appraising.

Can I sell a Rolex back to Rolex?

No. Rolex does not buy watches back from the public, and neither do Patek, AP or Cartier — an authorized dealer may offer trade-in credit toward a new purchase, but that's credit, not cash. That's exactly why specialist buyers exist.

Will a jeweler buy my Rolex?

Some will, but a general jeweler often prices a watch closer to its gold content or passes it to a specialist and takes a cut. The reference, the market and the originality are what set a luxury watch's price — that's what we do all day.

Where can I sell my unwanted watches?

Here — one watch or the whole drawer. Inherited pieces, gifts you never wore, a collection you've moved on from. We'll go through all of it and tell you which ones actually carry value.

How much can I get if I sell my Rolex?

It depends entirely on the reference, condition, originality and whether you have the box and card — the range across Rolex models is enormous. Send a photo of the dial and caseback and we'll give you a real number within a business day, not a guess.

Do you buy watches that are broken or not running?

Yes. Stopped movements, water damage, scratched crystals, missing links. A non-running Submariner is still a Submariner. It affects the offer; it doesn't end the conversation.

Will servicing my watch before I sell it increase the value?

Almost never enough to cover what the service costs. Keep your money — sell it as it is and let us handle the service. The same goes for polishing, which removes metal and can permanently hurt a vintage piece.

How do you determine the value of my watch?

Reference and model, condition, originality of every part, whether it runs, box and papers, and what that exact reference is actually trading for right now. Not what it retailed for, and not what an insurance appraisal says.

Where do I find my watch's reference and serial number?

They're usually engraved between the lugs, underneath the bracelet, and on modern Rolex the serial is repeated on the rehaut — the inner ring between the dial and the crystal. Don't take the bracelet off if you're unsure; just send us photos and we'll identify it.

Is it better to sell my watch outright or on consignment?

Outright if you want certainty and speed. Consignment if your watch is sought-after and you'd rather wait for the right buyer and take a stronger return. We'll tell you honestly which one your watch suits.

Why sell to you instead of eBay, Chrono24 or a private buyer?

You can absolutely make more selling privately — if you're willing to handle the photos, the questions, the fees, the chargeback risk and mailing a valuable watch to a stranger. Watches are one of the most targeted categories for fraud. We're the trade-off: less hassle, less risk, a real number now.

Can I get more money selling my watch at auction?

On a genuinely exceptional piece, sometimes yes. Expect several months, a seller's commission and no guarantee of a sale. If we think your watch belongs at auction rather than with us, we'll tell you that.

Do you buy gold watches for their metal value?

Only when that's genuinely all it's worth — an unbranded or broken gold case with no collector interest. A gold Rolex, Cartier or Patek is worth far more as a watch than as metal, and we would never quote one as scrap.

Can I sell an inherited or estate watch?

Yes, and it's a large part of what we see. You don't need to know what it is or what it's worth. Bring it as it is — including the ones that look plain. Vintage dress watches surprise people regularly.

Does an aftermarket bezel or added diamonds change what you'll pay?

Yes — usually downward, even though the work was expensive. Collectors pay for factory-original parts, so a diamond bezel added later typically reduces the offer rather than raising it. We still buy modified watches; we just price them as modified and explain why.

How do you know my watch is real?

Every watch is authenticated before we complete a purchase — we check the movement, the case, the engravings and the details that counterfeits get wrong, and we work with LegitApp, an independent authentication service covering watches and over 300 brands. If you'd rather see it happen, bring the watch to our Los Angeles store and watch.

Ready to Sell Your Watch?

Send a few photos and we'll come back with a real number — usually within one business day. No obligation, and if you'd genuinely do better somewhere else, we'll tell you.

Luxury Buyers LA
127 S Vermont Ave, Los Angeles, CA 90004
Phone: (818) 536-9614 · Tue–Fri 11am–7pm · Sat–Mon 11am–5pm

Also selling a designer handbag or selling fine jewelry? We buy those too.